PROI Global Conference: The Agency of the Future
Thursday 30th March 08:45 – 09:45 in the Ballroom of the Shangri-La Hotel in Sydney, Australia
Co-founder of SI Partners, Alistair Angus, has been announced as a speaker at the PROI Global summit taking place in Sydney on 30th March.
The digital agenda will drive our industries and disrupt agency models in the future. Analytics, machine-assisted evaluation, automation, AI could replace many of our consulting assignments of the past and many of our conventional agency services will be replaced by digital tools.
Alistair will give an opening talk to international PR and communications leaders discussing how agencies are looking to expand and meet the new requirements for integrated comms companies in light of the digital agenda that is driving our industries and disrupting agency models.
Alistair will address the topic from a commercial perspective, talking about how agencies in the space are adding or diversifying services, and the current models PR agencies are implementing to deliver new integrated services.