Based in Australia, Julia supports SI Partners’ consultancy practice, delivering new business training to our clients across APAC.
New business is a science for Julia Vargiu, founder & principal of New Business Methodology. She has more than 20 years’ experience advising hundreds of agencies across three continents to win millions of dollars in new business – without relying on pitching.
This depth of knowledge and years of data enable her to identify, score and improve an agency’s systems and effectiveness for generating profitable new clients.
A sought-after speaker on new business best practice and how to keep your pipeline full, she is the creator of New Biz Mastery for Agencies, instilling much-needed commercial rigour into agencies’ efforts to ensure they are match-fit to win new business.
Julia is in demand as an executive coach of CEOs and leadership teams to help them embrace their distinctive value and worth, important to themselves and their C-suite executive colleagues and clients. She offers a coaching program brings together the sales, marketing and new business executives in an agency to work in concert, reducing their effort and improving their outcome.
Agency CEOs often engage Julia as a mentor to their business development directors, to help them grow in confidence and efficiency in their approach to winning more new business while reducing their reliance on pitching. Under Julia’s mentorship, agency growth directors are supported as they step through implementing a new business program that suits their agency’s unique situation and culture.
By request Julia has launched Stakeholder Mastery for Marketers, revealing the “Inner Game Inhibitors” within a marketing team, and how to better influence the motivations of their stakeholders.
Julia founded New Business Methodology in 1998, after relocating to Sydney from Manhattan with a broad background in marketing communications and advertising.
She’s is a native of San Francisco’s Silicon Valley. Alumni of Aiglon Collége, Switzerland. Danced regularly with RuPaul in Atlanta and, prior to moving to New York, ran away with the gypsies to become an actress.