Nicolas Cheng-Baron

Based in Shanghai since 2013, Nic acts as a Business Development lead in China, supporting both the M&A and consultancy services across all offices in Asia.


Nic brings over 12 years of experience in M&A and growth strategies in the digital media & communications sectors for UK and European clients. Prior to working with SI Partners, Nic worked on cross-border investment projects for Fosun Group, the Chinese private equity group, and for a leading French marketing and retail activation agency.

Previously based in London for 8 years, Nic worked as a strategy consultant with OC&C and Solon Strategy delivering M&A commercial due diligence for private equity and corporate clients. Prior to that, Nic worked as a corporate development manager for media companies NBCUniversal and Liberty Global for 3 years, in charge of delivering M&A projects and strategic planning. Nic started in London as an investment banking executive with ABN Amro Bank and the Royal Bank of Scotland, focusing on M&A situations in the UK and European TMT sector.

Nic is an Alumnus and committee member of the International Alumni Club from the China Europe International Business School in Shanghai. Nic also holds a Masters in Finance from the London Business School, a Masters in Management in Digital Business & New Media from Paris Dauphine University, and a Masters in Engineering from Ecole des Mines ParisTech.