18 Feet & Rising secures investment from Creston plc. SI Partners acted as advisors to 18 Feet & Rising on the deal.
SI Partners is a long-term advisor to 18 Feet & Rising, leading a number of strategic projects to align the agency for growth, which has culminated in the investment from growth partner, Creston.
Creston, which is listed on London’s Stock Exchange, has paid £1 million cash for a 27 per cent share in 18 Feet & Rising. Barrie Brien, Creston’s Group Chief Executive said to Campaign Magazine, “I am delighted that one of the industry’s most creative and highly regarded advertising agencies is becoming part of the Group.
“Their brand building creativity, combined with their in-depth understanding of the digital world, will give us a truly compelling offer for our clients.”
Jonathan Trimble, CEO at 18 Feet & Rising, comments: “SI Partners has acted as a strategic and commercial advisor to our team for a number of years. They have guided us through a several significant projects, offering sharp commercial insight, a deep understanding of the industry and clear advice that has helped us to achieve our objectives. We value the spiritual support and commercial guidance that the SI Partners team has provided as a critical friend to our business.”
Joe Hine, Director at SI Partners, comments: “We are delighted to have worked with such a creative and entrepreneurial team in our capacity as advisors to 18 Feet & Rising. We have supported the 18 Feet & Rising Founders in achieving their strategic growth ambitions and we look forward to continuing to build lasting value for its stakeholders as the agency enters this new chapter.”
Read the official press release via Campaign here