SI Partners advises Elvis on sale to Next 15

Elvis Communications, a UK based integrated digital agency with a focus on consumer brands has been acquired by digital communications group Next 15.

Tanya Brookfield who has been CEO of Elvis since 2013 will become chief executive, and will continue to be supported by the existing leadership team at Elvis, who will all take roles as managing partners. Clients include global brands such as, Cadbury, Honda, Stella Artois, Budweiser, Corona and Kenco.

Talking to Campaign, Brookfield commented: “We’re hugely excited to be joining Next 15. We have a shared vision that traditional creativity can be fused with digital, data and technological innovation to deliver transformational business success for our clients. This partnership will supercharge our capabilities, whilst retaining the mercurial conditions that make Elvis the magical place it’s famous for being.”

Next 15 CEO Tim Dyson commented: “The future of marketing will be determined by how it embraces technology and data. Elvis, which is renowned for its creativity, shares this vision and will be a great addition to Next 15.

“The team has already partnered with our MIG team and we see several opportunities for them to connect with other parts of the group going forward. Most importantly, we are excited to have the Elvis team as a part of the group. Visions and missions are nothing without the talent to execute them.”

Previously majority-owned by PE company Mill Road Capital, Elvis now joins Next 15’s portfolio of 18 agencies, which includes B2B agency, Velocity, also advised by SI Partners.