New report examining the strategic growth priorities and challenges to growth for Dutch creative agencies.
There’s a clear ambition to expand overseas and diversify services among agency leaders in the Netherlands, but cautious confidence in their ability to execute plans and build value in the face of serious challenges.
- Dutch agencies have plans to diversify in the next 2-3 years into a broad range of new services
- Very few say they have a long-term vision and a clear plan to achieve business growth
- Despite acknowledging the talent gap, they consider talent as their least pressing strategic issue
The Netherlands Special Report is part of the SI Partners' Path to Growth Survey, which examines the views of 600 creative agency leaders across 16 countries. For the full global analysis, read more about the SI Partners' Path to Growth Survey.