Leisure and lifestyle PR firm PRIME acquired by Purple PR

30 June 2019
The Author
Alyssiah Tsui

SI Partners advised the leisure and lifestyle public relations agency, PRIME on the sale to leading communication agency Purple PR.

SI Partners advised the shareholders of PRIME throughout the deal process from buyer identification to deal negotiations and close.

The deal brings together Hong Kong based PRIME, a leisure and lifestyle public relations agency delivering clever and creative campaigns that play out in traditional, online and social media platforms, and Purple PR, a London, New York and LA communications strategist.


SI Partners are exceptionally good at what they do. They understand the market we work in and are well adept at providing sound business advice, which ultimately reaches your business goals. Whether you are looking at an exit strategy or growing your business, SI Partners have the connections, know-how and resources to make your plans a reality. I only wish I had found the team earlier in my career!

Laura Derry, managing director at PRIME

The acquisition will provide Purple PR a platform for expansion in Greater China and future growth opportunities in the Southeast Asia markets, while delivering PRIME the benefit of Purple PR’s extensive network of global brands.

Purple PR is a leading communications agency that possesses strong expertise across the fashion, beauty, lifestyle, sport and art and design sectors with clients including Alexa Chung, Bang & Olufsen, Public Hotel New York, ReVive Skincare, Manu Atelier, Brasserie of Light and V&A.


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