SI Partners advises Mission Media on acquisition/merger with brand experience agency Troika Media Group

19 July 2018
The Author
Nicole Revers

New York / Los Angeles / London – Mission Media acquired by Troika Media Group advised by SI Partners

Mission Media, the international brand communications and experience marketing company has been acquired / merged with Troika Media Group. SI Partners acted as an advisor to Mission Media on the deal which will see the newly combined company renamed Troika/ Mission Group (TMG).

This deal brings together two very complimentary businesses allowing their clients to benefit from a fully integrated offer and global footprint. SI Partners have worked with Nicola and the team for a number of years and are delighted to have advised on this transaction.  We are very excited to see this partnership flourish at the very forefront of the market.

Paul Allen | Partner at SI Partners

Mission is a transatlantic brand experience and communications agency that specialises in physical and digital experiences, brand fundamentals, voice and personality, marketing strategy, public relations, crisis management, and physical and digital experiences. The merger will see Mission’s transatlantic presence bolster that of LA- based Troika.

“TMG will be nothing short of a new way to amplify results by communicating with our consumers and customers through a myriad of touchpoints,” said Robert Machinist, CEO of Troika Media Group. “We’re creating the first agile comprehensive communications agency that brings together the very best experienced senior executives in every discipline that we offer to our clients. We are proud to offer the very best brand, experience, design, digital, public relations, and advertising operators in the business from New York, Los Angeles and London” he continued.

SI Partners advises cross-border US UK merger / acquisition of mission by Troika


It is hoped that the deal will birth an entity that embodies the modern business model and the vision of both parties. Nicola Stephenson, Founder of Mission, who joins the board of TMG and will become President of the new group commented:

 Modern clients understand that culturally connected, personality-led, one-to-one brand and product efforts are the best way to gain fan love and motivate sales.TMG has taken its brand, culture, and advertising credentials, coupled with expertise in design, creating experiences, public relations, and digital communications, to build a fast, agile and accountable business model.In addition, we will continue to develop intellectual property in our work and in the businesses that we are looking to acquire.

Nicola Stephenson | Founder of Mission

Mission Media and Troika Media Group announced the deal simultaneously on 17 July 2018. It will see Mission expand Troika’s existing suite of branding, digital marketing and performance media services, and greatly expands its base and regional reach.

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