SI Partners advises Singapore-based Ying Communications on cross-border sale to Finn Partners

05 April 2017
The Author
Nicole Revers

Finn Partners expands into Asia with acquisition of highly respected B2B PR and marketing agency Ying Communications

Read the coverage in PR Week  |  Read the coverage in The Drum


SINGAPORE, 5th April 2017– highly respected B2B PR and marketing agency, Ying Communications has been acquired by global public relations firm, Finn Partners. SI Partners, global M&A advisor to creative and technology businesses, advised Ying Communications on the deal, identifying the optimum strategic growth partner and negotiating the transaction.

Moving forward, the agency will be known as Ying Communications, a Finn Partners Company. Peter Finn, Founding Partner of Finn Partners, commented, “This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector.  Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients. Our plan is for our new Singapore office to serve as the hub and headquarters of our Asia Pacific operations.”

Ying Communications was started 16 years ago by Allan Tan and Yin Ching Yeap, who used to work in IBM, Shell and Singapore Airlines. Today, the agency is one of the most respected independent B2B agencies in Singapore and Asia Pacific, with a full-time staff of 35 B2B experts. Its clients include industry giants and growing companies such as Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath, Microsoft, Pure Storage, SES, S&P Global Platts, and Tableau.

According to Solomon, “Peter and I met with many agencies in Singapore, and after spending time with Allan and Yin Ching, we knew that they were a perfect fit for Finn Partners. They are passionate about the work they do for their clients, they know the tech sector inside and out, and they believe in the value of collaboration as a key to their success. We also love the fact that Ying specializes in both PR and Marketing services, which is perfectly aligned with the integrated services we offer to our clients.”

Tan, Managing Director & Co-Founder of Ying Communications, commented, “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries. We are thrilled to be working with Peter and his team to become Finn Partners’ strategic hub for Asia and extend our offerings into the rest of the region.”

SI Partners has provided great counsel, a rigorous and structured approach, plus solid financial advice throughout this journey. And ultimately they have helped us find – not just any – but the right partner for Ying among the many global agencies in the world. We’re thrilled to be joining the Finn Partners family, and we could not have done it without the SI Partners team.

Yeap Yin Ching | Managing Partner, Ying Communications, a Finn Partners Company.

Tan’s Co-founder, Yeap, added, “We are grateful to every staff member and customer – past and present – who’ve helped us build Ying Communications to what it is today. With Finn Partners, we’ve found a company with values and a culture aligned with ours – one that’s focused on doing great work and being a great place to work. We can’t wait to get started on this new phase of our journey.”

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