Be Heard, the digital marketing group run by former Engine Group chairman Peter Scott, has acquired independent agency, The Corner, five years after it was founded. SI Partners advised The Corner on the deal.
SI Partners helped us to navigate a complex process, offering sharp insight and smart advice with clarity. Their technical ability and commercial acumen combined with their deep understanding of the industry enabled us to achieve a great result.
Neil Simpson, Founding Partner
It is the fifth acquisition by Be Heard, which is keen to built an end-to-end service across the customer journey and sees The Corner’s creative strategic talent and content production as key assets.
Neil Simpson, the former Publicis London chief executive, co-founded The Corner in 2012 alongside Publicis’ former executive creative director Tom Ewart and Grey’s former chief strategy officer Neil Hourston. The agency has grown from 10 to around 44 staff, and its client roster includes Adidas, Blu, Fullers, Jigsaw and L’Oréal. All three founding partners will remain at The Corner following the deal.
The Corner will provide the strategic thinking and creative firepower to attract bigger clients that can utilise a broader range of Be Heard’s digital and engagement capabilities.
Talking to Campaign about the deal, Scott commented: “The Corner is an excellent fit with Be Heard – a modern, integrated agency that ‘gets’ how consumers digest technology. This is exactly the step forward we need to help brands and marketers meet today’s challenges across the customer journey.”
Talking to The Drum, Simpson said Be Heard offered “a very attractive platform for growth: a digital DNA; a collaborative and entrepreneurial culture; and a complementary skill-set, whether in digital media buying or data.”