SI Partners advises Spink on merger with emotive

10 March 2021
The Author
Tristan Rice

SI Partners has advised on the merger between leading healthcare public relations agency Spink and multi-award-winning global healthcare communications company emotive.

Spink’s exceptional expertise in PR and public affairs will supplement emotive’s specialist medical and brand offering, dedicated to driving advocacy and uptake of healthcare services and products. With over thirty years’ experience, Spink has a in depth understanding of the health and wellness communications arena, which has empowered the agency to create strategic and impactful, behaviour-changing campaigns.

“Having founded the business 30 years ago, selling was a huge decision. From the outset SI Partners showed an understanding of our business not just from an economic perspective but culturally and this enabled them to introduce us to a range of potential partners that we might not have considered. The whole team were a delight to work with, worked tirelessly on our behalf and ensured that the process ran smoothly from start to finish. They found us the perfect partner in emotive and a few months in we couldn’t be happier.”

Jo Spink, founder of Spink

By joining emotive – and the wider Synaptiq health group – Spink can offer its clients the advantages of scale, through emotive’s European and US networks. In addition, Spink will gain industry-leading scientific and medical expertise, and enhanced technology and creative capabilities.

Likewise, emotive clients will be able to access Spink’s outstanding skills in media relations, medical society comms, public affairs and advocacy. Creating a large team of talented professionals now spanning medical communications, brand and patient communications, PR and advocacy, emotive is set to amplify its client’s communications, reaching more people than ever before to inspire change in healthcare.

“Spink brings incredible PR and advocacy experience into emotive, helping us to expand our services. Importantly, both agencies share the same passion in establishing an emotive connection with their communications, because we know it’s how something makes us feel that moves us to take action. Together, we are emotive with a new and bold vision to inspire change.”

Lizzie Styles, Managing Director at emotive

Read the official announcement from Spink here.

If you have any questions, or to find out more about our services and how we can help you, contact us today.

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