another PR and Communications Agency logo
SEC Newgate Communications Agency Logo

another partners with Global Communications Consultancy SEC Newgate

Sector

Marketing Communications

Role

Majority Stake Sale

Date

November 2022

Countries

another an independent PR and Communications agency that aims to revolutionise strategic communications sells 70% of its shares to SEC Newgate, an international strategic communications, advocacy and research group as advised by SI Partners. 

The new partnership represents an opportunity for both firms, bringing new options for expansion and growth by opening to new markets and services.

With an impressive reach across the Americas including Mexico, Argentina, Brazil, Chile, Colombia, Costa Rica, Panama, Peru, Uruguay, and Miami (USA) another specialises in award winning Marketing PR strategies. The agency boasts many international clients such as Prada, Porsche and NBA and provides integrated services to a wide variety of specialised business units. another will continue to be led by Jaspar and Rodrigo inspiring strategic communication worldwide.

Jaspar Eyears, founder and CEO of another said

“This represents the perfect match for the vision of expansion and growth that Rodrigo and myself have for another, basically shortening our plans from years to months, but also giving us the opportunity to lead the way with our new partners and our valuable talent across our offices”

Rodrigo Peñafiel, founder of another, mentioned

“I’m very proud that after 18 years of building this great agency we now have the opportunity to join forces with SEC Newgate, an international agency that I admire and that will help us to grow and consolidate our operation in the region. I believe this union of agencies will be a great success”

The deal for SEC Newgate allows for presence in integral markets and expansion into LATAM bringing back presence into the Americas. The firm now globally serves brands and clients with a team of over 1100 staff, operating in 24 countries and 51 offices.

Fiorenzo Tagliabue, SEC Newgate Group CEO comments 

“I am very pleased to welcome Jaspar and Rodrigo in our great team of professionals. I am confident they will perfectly integrate thanks to their solid background as entrepreneurs and advisors and two elements that recur in our leadership. 2022 has turned into a pivotal year for us – Tagliabue added – with the launch of our Transformational Project which this deal fully reflects in spirit and potential”

SI Partners have guided us through the entire deal process from start to finish, Since initially preparing our businesses to be ready for a transaction through the careful vetting of potential partners and crystal clear advice on the financial and legal framework involved. The level of collaboration and attention to detail in such a complex moment in my career has been invaluable and is a true testament to the expertise of Jack and the greater SI Partners team

Jaspar Eyears, Founder and CEO of another