Discovering the moments that changed leaders’ journeys within the digital economy

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EPISODE 5
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Mark Sargeant

Data & Deals: Successful Private Equity investing in Creative & Technology

Joe Hine speaks with Mark Sargeant from Phoenix Equity Partners. They discuss the constantly evolving world of private equity investment in the creative and digital sectors. In this episode, Mark demystifies Private Equity explaining how it really works, from raising funds to investing decisions and how the culture of the Private Equity business will define its success.

June 13, 2024
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EPISODE 4
Aleen Dreksler

The Betches Way: Humour, Authenticity and Building a Media

Joe speaks with Aleen Dreksler, one of the founders of Betches, a business that started as a college blog in 2011 and has now evolved into a major player in women's media. Aleen reminisces about how they were motivated by comedians like Tina Fey and Amy Poehler to create a fresh comedic voice different from conventional 'cutesy' content, focusing on self-deprecating humour and relatability.

In this episode they also discuss:

  •  the importance of Betches' strategic use of platforms like Instagram, and partnerships to authentically engage their target audience
  • the acquisition journey, how they coped with the many suitors for the business and why they eventually choose LadBible
  • the importance of having a good team
  • fostering strong business relationships, expanding into new sectors
  • maintaining a brand rooted in humour and authenticity and
  • the values that contributed to their sustainable growth
May 29, 2024
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EPISODE 3
Sir John Hegarty

Seven Decades of Disruption: Sir John Hegarty on Creativity & The Future of Advertising

Sir John Hegarty, Co-Founder of advertising agency, Bartle Bogle Hegarty (BBH) and a titan of the industry, delves into his extensive career that spans over seven decades and provides the inside track on one of the industry’s most famous deals between BBH and Publicis…

In this episode they also discuss: 

- The strategic growth and ethical considerations that guided Hegarty’s agency decisions

- Cultural shifts and their influence on advertising practices

- Sir John’s opinion on white shoes

- Who really invented the Curly Wurly and

- the impact of Elvis

May 15, 2024
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