BJ logo
cue

Bonsey Jaden concludes strategic partnership with China-headquartered CUE Group, backed by KKR

Sector

Marketing Communications

Role

Sell Side

Date

September 2021

Countries

Advised by SI Partners, full-service digital brand agency Bonsey Jaden has concluded a strategic partnership with CUE Group, who are headquartered in China.

With offerings in digital marketing, digital-retail technology and entertainment technology, Bonsey Jaden are headquartered in Singapore, with offices in Malaysia, Thailand, Philippines, Indonesia, Vietnam and Australia. They specialise in partnering with clients to develop world-class digital brand experiences and have worked with Cetaphil, Microsoft, Starbucks, Singapore Tourism Board and Facebook.

CUE Group are based in Beijing, Shanghai, Shenzhen, Chongqing, Hangzhou and Wuhan as well as foreign branches in eight countries including Australia, Singapore, South Korea, and Malaysia.

The companies said the merger will enhance Bonsey Jaden’s expansion across Asia and the United States.

“This partnership is very exciting,” Shi Kan, CEO of CUE Group, said in an official release. “With opportunities appearing all over the world, this relationship will be mutually beneficial, and will grow our portfolios in the digital technology realm together.”

Daniel Posavac, group CEO of Bonsey Jaden, said CUE Group’s ambition and vision complement the roadmap Bonsey Jaden has drawn up for its future. “We look forward to working together with CUE Group to integrate our products and services, while further expanding our ability to add value to more clients and partners across a greater number of markets.”

We look forward to working together with CUE Group to integrate our products and services, while further expanding our ability to add value to more clients and partners across a greater number of markets.

Daniel Posavac, Group CEO of Bonsey Jaden.