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SI Partners advise GetIt on sale to Hotwire Group, part of Enero




Sell Side


July 2022


GetIT, APAC’s leading marketing agency specialising in B2B technology has sold to Hotwire, the global technology communications agency under Enero Group, as advised by SI Partners.

GetIT focuses on crafting compelling stories for global B2B enterprise technology, cloud and regional telecom businesses. They work with clients such as AWS, Telekom Malaysia, StarHub, Oracle, Fujitsu, Google Cloud, Orange Business Services, Palo Alto Networks to provide strategies, blueprints, services, martech, products and programs to create end-to-end marketing success.

Through this acquisition, GetIT will extend its client services towards brand strategy, reputation management and public relations through its offices in Singapore, India, Malaysia, and Japan.

According to Anol Bhattacharya, CEO of GetIT, “By joining Hotwire, GetIT continues to drive momentum, particularly in the rapidly advancing markets of South East Asia and India.”

For clients of GetIT, working with the Hotwire Group will bring more opportunity to drive thought leadership, strategic consultancy, and growth across a wider set of communications and revenue generating expertise. As part of a global organization, GetIT will now have the opportunity to work on broader marketing and communications briefs in more locations around the world.

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“Adding reputation management, brand strategy and public relations to our sophisticated performance marketing capabilities, will deepen our partnership with premier technology companies to help them achieve their business goals, particularly in navigating complex reputation issues, building business-impacting stakeholder relationships, and delivering revenue growth on a larger scale.” said Anol Bhattacharya, CEO of GetIT.

Founded in 2000, Hotwire is a global technology communications consultancy operating a worldwide network of wholly owned offices and partners. They serve a range of clients from scale ups to established multi-nationals.

“The addition of GetIT to our portfolio allows us to accelerate our reputation, relationship, and revenue services globally while adding performance marketing to provide a unique marketplace offering, which we believe, is the key to success in the current tech landscape,” said Heather Kernahan, Global CEO of Hotwire.

“We’ve been able to grow rapidly across Asia with a clear market differentiator of delivering long-term brand value paired with short-term sales results,” said Anol Bhattacharya, CEO of GetIT. “Now, we’re excited to expand our GetIT’s and partner with global teams and opportunities at Hotwire.”

GETIT was advised by SI Partners, a global M&A advisor and growth consultancy with expertise across Europe, Asia and US markets in helping marcomms agencies develop the business and build exit strategies.

GetIT will operate as GetIT, a Hotwire Company. GetIT’s leadership teams will remain in place with a core focus of driving greater scale and digital capabilities for high-growth and innovative technology companies in Asia Pacific.

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“SI Partners not only facilitated the M&A process and guided us through every step, but helped us to optimise our positioning strategy and operational workflows.”

Anol Bhattacharya, CEO, GetIT