Advice Partners b
396013184-huntsworth

SI Partners advise Grayling, part of Huntsworth on acquisition of Berlin-based specialist consultancy Advice Partners

Sector

Consultancy

Role

Buy Side

Date

June 2022

Countries

Grayling expanded its German offering by acquiring Berlin-based public affairs and crisis communications specialist Advice Partners, as advised by SI Partners.

The acquisition will add a third office to Grayling’s presence in Germany; they are also based in Frankfurt and Munich. Advice Partners will continue operating under its current brand name and the leadership team of Nicole Heyder and Boris Barth will join Grayling Germany’s management board, reporting to Grayling Germany CEO Geraldine Schroeder.

“As a major political and economic player in Europe, Germany continues to be a key market for both Grayling and our clients. This acquisition enables us to provide more integrated approaches to engage with a wider variety of stakeholders and is highly complementary to the Grayling portfolio. Advice Partners has built a long-standing and excellent reputation across a range of industries, and they are well positioned to support companies as they navigate an era of profound transformation.  We are delighted to welcome them to the Grayling network.”
Sarah Scholefield, Grayling Global CEO

Grayling is now part of Accordience, the newly-rebranded PR agency group within Huntsworth that also includes Red Consultancy, Citigate Dewe Rogerson and Cirkle, which was bought by Huntsworth in April.

This article was originally published by PRovoke Media. You can read the full article here.

This acquisition enables us to provide more integrated approaches to engage with a wider variety of stakeholders and is highly complementary to the Grayling portfolio.

Sarah Scholefield, Grayling Global CEO