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SI Partners' advises Hume Brophy on sale to Penta backed by Falfurrias Capital Partners


Marketing Communications


Sell Side


January 2023


Penta announced the acquisition of Hume Brophy, a global public affairs, communications, and strategy firm that will provide cutting-edge consultancy, digital, and reputation management services to clients in the corporate, public, and non-profit sectors.

Advised by SI Partners this sale to Penta backed by majority investment from Falfurrias Capital Partners will further expand Penta's global reach and, consolidate the company's position as the world's first comprehensive stakeholder solutions firm.

Founded in 2005, Hume Brophy developed a reputation as one of the world's leading integrated communications and government relations firms with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong, and Singapore. The team of nearly 100 professionals worldwide comes from a diverse range of backgrounds and will enhance Penta's strategy offerings to multiple major global markets. The Chief Executive of Hume Brophy, Conall McDevitt, will become a Senior Partner at Penta and Managing Partner for Europe and Asia. 

Penta President Matt McDonald said:

"Leaders are increasingly required to solve complex challenges under public scrutiny and engage with a growing set of stakeholders. As we look to provide the actionable intelligence businesses need to inform their decision-making, we are excited to welcome the Hume Brophy team to Penta,. Their deep understanding of the issues that matter most to our clients and unmatched access to the highest level of international decision-making will significantly bolster Penta's strategy offerings across the globe."

John Hume and Eoin Brophy, Hume Brophy co-founders who will continue as Senior Advisors at Penta, said: "This is a natural and exciting progression for Hume Brophy. It is an opportunity for our talented and dedicated colleagues to lead Penta's growth in Europe and Asia, and to work as one team on a new and exciting global platform that will compete with the very best in the world. Our business model, based on strong local businesses in key strategic hubs, combined with specialist international practices, is a differentiator in a highly-competitive market. We look forward to bringing this approach to Penta as we begin our journey together."

Penta was established in September 2022 following the merger of market-leading firms Ballast Research, Hamilton Place Strategies, Flag Media Analytics, alva, Gotham Research Group, and Decode_M. Following this latest acquisition, Penta will now comprise over 300 professionals located across New York, Washington, D.C., San Francisco, Vail, London, Brussels, Dublin, Frankfurt, Paris, Hong Kong, and Singapore.

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"I have been Chairman of both Hume Brophy and Hanover Communications and worked with SI Partners to achieve high value exits for their shareholders combined with enhanced career opportunities for their global teams and new capabilities for their clients. SI Partners are highly professional, very experienced, top class executors of complicated deals, very collaborative with other deal advisors and also a fun team to work with."

Alastair Gornall, Former Chairman Hume Brophy,. Hanover Commnications, Blue Rubicon