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L&A Social Sold to Tag | SI Partners

Sector

Consultancy

Role

Sell Side

Date

August 2022

Countries

SI Partners advise award-winning Social Media Agency L&A Social, on sale to leading global creative production agency Tag.

This is Tag’s fifth acquisition since 2019 and will further strengthen their offering for leading strategic, digital and content led production at scale.

With headquarters in Sydney, L&A Social works with many international brands, including Volkswagen, Unilever and Henkell-Freixenet. Founded in 2012, L&A Social partners with clients to build communities across social channels and drive business growth. The agency will continue to operate under its own brand and its senior leadership team will remain.

L&A Social has a global client roster

Tag partners with the world’s leading brands across the FMCG, CPG, Beauty, Retail, Auto, Finance and Life Sciences sectors. Powered by digital expertise and advanced data analytics, they offer end-to-end marketing execution.

Gina Lednyak, Founder & CEO at L&A Social Said:

“Tag’s values, passion for the work and production excellence strongly align with our mission of connecting people, brands and innovation and leaving things better than we found them. Together, our vision is to marry L&A’s social media expertise and Tag’s strong end to end offering, to deliver continued exponential growth for clients and the business.”

We are at the top of our game, working with some of the world’s greatest brands and backed by an outstanding team who excel at what they do every day. We are incredibly excited to be joining the Tag family and the powerful joint offering we can bring to both of our client sets and our teams!”

David Kassler, Group CEO at Tag said:

“The influence and importance of social media has grown exponentially presenting immense opportunities for brands and users. With this there is a greater need for brands to create more content at speed to build communities and drive engagement. The expertise and experience L&A Social bring will heighten our ability to deliver end-to-end marketing execution services for our clients, unifying content creation, digital and social media to create more connected brand and customer experiences across channels at speed and scale.”

Together, our vision is to marry L&A’s social media expertise and Tag’s strong end to end offering, to deliver continued exponential growth for clients and the business.”

Gina Lednyak, Founder and CEO of L&A Social