SI Partners advises RyanCap on sale to French digital strategy group Labelium




Sell Side


November 2023


Labelium Group, a digital marketing performance and consultancy, has announced the acquisition of Australian-based RyanCap.

Advised by SI Partners, the sale of RyanCap will give their clients access to globally integrated services, including marketing, offline and digital media buying, programmatic and tracking, social commerce, influencer marketing and business growth advisory.

Founded in 2020, RyanCap employs more than 70 people, headquartered in Melbourne with offices in Sydney and Brisbane. The company brands include Ryvalmedia – a digital-first marketing and media buying specialist; Foxcatcher – a marketing and media data specialist offering data and technology-based media tools and services; and Tightrope – a business strategy consultancy. RyanCap’s client portfolio includes Bet365, MyDeal, Live Nation, Anthem, Mahindra, MYOB, Big4, Hisense, CommBank KIT, Stratton Finance, Ray White, Ignite Travel, Click Frenzy, SelfWealth, AGL and Sleepmaker.

Labelium Group, founded in 2001, is a global digital marketing performance and consulting agency. It is an independent digital group with over 1,200 marketing experts working in 27 offices across 17 countries worldwide, including Europe, APAC, the USA, and South America. In Australia, the Group manages and optimises the digital performance of international and local brands and more, including LVMH, Zimmerman, Nude By Nature, Clarins, M.J. Bale, Sheike, Genesis Care, Maison De Sabre, Breville, and L’Occitane.

The key strategic acquisition, signifies an investment in further strengthening the Group’s position in Australia and expands the capabilities of its data and digital media practice in the market with now more than 120 talent in Sydney, Melbourne, and Brisbane.

After accelerating in Australia with the acquisition of 1000heads in 2022 focusing on social strategies, this combined partnership with Labelium, 1000heads, and RyanCap aligns with the French Group’s vision to become a global platform addressing the 360-degree digital marketing value chain for its Australian and international clients.

The new partnership opens global career prospects for the Group’s workforce. Labelium anticipates that by the conclusion of 2024, its global talent count will surpass 1,300 people. The current management at RyanCap and brands Ryvalmedia, Foxcatcher, and Tightrope will remain in a business-as-usual position, with no plans for a merger or changes to day-to-day operations.

Simon Ryan, Founder and CEO of RyanCap, shared that he was excited for RyanCap to be part of the French-based group, noting an alignment between both groups’ ethos and core values. He said: “Our unrivalled ambition to drive value via strong expertise in our complex sector is a key motivator for the team and myself.

“The team at RyanCap is energised and ready for the next growth stage this opportunity brings. Our commitment to our clients, people, and brands is business as usual with the added benefit of increased people power and global expertise,” Ryan added.

Jean Kerboul, APAC CEO of Labelium, said the acquisition is an exciting milestone in Labelium’s journey to expand and thrive in the Asia-Pacific region. “Ryan Cap is the perfect fit for Labelium as we are sharing values and vision of the marketing of tomorrow.”

Kerboul noted that the group is accelerating into the immense potential of the Australian market and strengthening its global presence. 

“Together, with Labelium, Ryan Cap & 1000heads and our 120 talents in Australia, we will unlock new horizons of growth, innovation, and success, solidifying Labelium’s position as a dynamic force in the marketing landscape,” he added.

This article was originally published by mediaweek.com.au here. 

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"The team at RyanCap is energised and ready for the next growth stage this opportunity brings." 

Simon Ryan, Founder and CEO of RyanCap