Havas has acquired a majority stake in the award-winning media performance and data analytics agency Noise Digital.
The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group. Noise Digital will maintain its brand and integrate into Havas Media Group (HMG) North America under the leadership of Noah Vardon, President, Havas Media Canada and Greg Walsh, CEO of Havas Media North America.
About Noise Digital
Founded in 1998 by Trevor Carr, Noise Digital empowers brands to make better strategic investment decisions and capitalize on data-informed, consumer-centric media buying strategies that unlock new opportunities and brand experiences across Consumer-Packaged Goods (CPG), Consumer Technology, Media & Entertainment, Travel, and Healthcare.
Havas Media and Noise Digital join forces to drive strong performance and creative media leadership
Noah Vardon, President Havas Media Canada, added: “It has been a fantastic match from the beginning. Trevor, Louise, and their team share similar values and mission to drive strong performance, long standing client relationships and their management put the employee experience at the forefront. The agency’s digital reputation and work speak volumes in terms of the level of expertise, further boosting our performance capabilities across North America and strengthening our national presence and team within Canada.”
Trevor Carr, Founder and CEO, Noise Digital, added: “It’s an exciting time for us in our growth and we want to continue to be able to unlock expanded tools and resources in Canada - and globally for our clients. Havas Media’s focus on ethical, meaningful and creative media leadership in a rapidly changing media environment is a bold way forward.”
This article was originally posted by Havas Media Group. You can read the full article here.
SI Partners advised Havas Media Group on this acquisition.