Globally-recognised cultural and creative consultancy Space Doctors has been acquired by insight agency InSites Consulting. SI Partners acted as sell-side adviser to Space Doctors, identifying the purchaser and negotiating the transaction to completion.
Founded in 2001 by Fiona McNae, Space Doctors is a globally recognized expert in strategic cultural and semiotic insights for brands. The consultancy comprises an in-house expert team, located in across Brighton, London and Singapore, and a global expert network (semioticians, anthropologists, ethnographers, designers…).
Combined with their proprietary Collaborative Intelligence approach, which uses social and text analytics to track cultural impact for brands at scale, Space Doctors provides meaningful futures for brands and organizations such as Microsoft, P&G, PepsiCo, Reckitt, VF and Viacom.
Tristan Rice who advised on the sale commented, “As the leading light in cultural insight and semiotics, Space Doctors is an ideal fit for InSites Consulting, in their mission to offer consumer-centric brand insight and consultancy on a global scale to global clients.”
The acquisition will see an extended and complimentary offering in strategic brand and business transformation. The new partnership will see InSites Consulting create one global expert team of strategists, cultural insight specialists, design experts and marketing scientists.
“Creating a new global strategic Brand Transformation Consultancy with InSites Consulting is a hugely exciting opportunity. We will bring our unique blend of expertise in cultural and semiotic insight, brand consultancy and creative strategy to the InSites Consulting client teams and the global office infrastructure. We will also realize exciting synergies between our insight methods and those of the talented Culture + Trends team and the Illume Network of culturally creative consumers. And we will continue to place social and environmental responsibility at the heart of our work together. We are delighted to be part of this new adventure to build sustainable, meaningful and impactful futures for brands.”
Dr. Fiona McNae, co-founder and CEO of Space Doctors
Read the official announcement here.