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engagement-factory

SI Partners advises BLEND360 on acquisition of Engagement Factory

Sector

Marketing Communications

Role

Buy Side

Date

July 2021

Countries

BLEND360 acquires digital transform consultancy Engagement Factory advised by SI Partners.

BLEND360, a leading provider of services in data science and talent solutions, announced its acquisition of Engagement Factory, one of EMEA’s fastest growing digital transformation consultancies headquartered in Eindhoven, Netherlands. This acquisition is designed to expand upon BLEND360’s global technology and analytics offering and to meet the international needs of its client base.

Engagement Factory’s key capabilities include omnichannel strategy, digital transformation, conceptual creative/content and Martech. The company will be branded Engagement Factory, a BLEND360 Company, and report into Ozgur Dogan, President & Co-Founder.

“The management team of Engagement Factory is thrilled to become part of BLEND360. The Marketing and Sales landscape is shifting towards an integrated future where data and technology should be intertwined in helping brands with their digital transformation. Being part of a bigger organization with a strong senior management team will fuel our growth in Europe and beyond. Both companies are ambitious and the cultural fit is perfect,” says Jos Caelers, CEO of Engagement Factory.

“I’m very excited about welcoming the entire EF Team to the BLEND360 Family. We see a big market opportunity for BLEND360’s value proposition in EMEA, and this acquisition is a major milestone for us growing our footprint in the region. Expect to see more and more of Blend360 in EMEA.”

Tim Berry, Co- Founder of BLEND360.

Headquartered in Eindhoven, Netherlands, Engagement Factory has locations in the UK, South Africa, Dubai, and Sweden. Boasting an impressive roster of international clients such as Aramex, Dubai Property Group, Arrow Electronics, SSE OVO, Kyocera and ETEX, the current Engagement Factory leadership team of Jos Caelers, Pancras Pouw and Stuart Ormiston will continue to lead and grow the company.
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I’m very excited about welcoming the entire EF Team to the BLEND360 Family. We see a big market opportunity for BLEND360’s value proposition in EMEA, and this acquisition is a major milestone for us growing our footprint in the region.

Tim Berry, Co-Founder, BLEND360.

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