SI Partners advise on sale of tech company Wiredcraft to Publicis Groupe




Sell Side


June 2022


Wiredcraft, a digital product consultancy and technology company focused on China and APAC, has been sold to Publicis Groupe China, as advised by SI Partners.

With over 100 local and international experts in design, technology, engineering, product management, consulting, and data, Wiredcraft help clients create and launch digital products critical to their business mission.

Delivering solutions across digital transformation, direct-to-consumer e-commerce and customer loyalty data, Wiredcraft has created digital products for global brands across industries including Apparel, Hospitality, Automobile and Luxury.

Wiredcraft will expand Publicis Groupe’s existing digital transformation capabilities in China. Connecting the business to the existing Publicis Sapient, Digitas and EDGE teams, Publicis Groupe will house 600 experts for end-to-end digital technology and consulting solutions in China.

Led by current APAC CEO and founder Ronan Berder, together with China CEO Vincent Viallet, Technology Director Juha Suomalainen and Product Director Quentin Berder. Ronan will be based in Singapore to drive the expansion of the business across APAC. Vincent will lead the China business out of Shanghai.

Jane Lin-Baden, Managing Partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia, said: “I am extremely excited to welcome Ronan and his outstanding team of experts to the Publicis family. Digital transformation has been a fast-growing area for us with accelerating demand from our clients since Covid. With the disruption of sales channels, they are looking for a more resilient digital ecosystem primed for growth. Wiredcraft has an exceptional reputation for the quality of its consulting and technology. With Wiredcraft, Publicis Sapient, Digitas and EDGE Team, Publicis is aiming to house the strongest technology and data team of any holding group in China, providing digital solutions to fuel our clients’ growth.”

This announcement was first published by Campaign Asia; you can read the article here.


“We’re very much looking forward to contributing to Publicis Groupe’s significant expertise in China and APAC on the Consulting, Digital Product and Engineering fronts."

Ronan Berder, CEO and founder of Wiredcraft