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SI Partners advise on sale of MoniMedia to Tag

Sector

Marketing Communications

Role

Sell Side

Date

August 2021

Countries

SI Partners has advised on the buyer identification and sale of Moni Media to creative production agency, Tag.

Digital commerce agency, MoniMedia will be integrated into the Tag Asia business to provide digital experience and commerce solutions across Hong Kong and Southeast Asia.

 

Since 2019, this will be Tag’s fourth acquisition and, according to the company, it will further strengthen its digital and ecommerce capabilities, enabling it to drive more connected brand and customer experiences across channels at speed and scale.

Commenting on the deal, Toby Codrington, CEO of Tag said the acquisition brings together agencies with adjacent capabilities. Tag offers marketing execution services, from content creation to brand activation. MoniMedia focuses on delivering ecommerce and has strategy and UX design expertise.

“Asia Pacific is continuing it growth journey,” Codrington said. “We have doubled our business since 2018 and we expect to grow by around 30% this year and the next.” Since 2017, he adds, Tag has laid down its strategy to drive growth through market expansion and “if we don’t didn’t have capabilities we would buy it.” David Kassler, CEO of Tag.

David François, founder and managing director at Moni Media, said by selling to Tag, Moni Media would complement existing capabilities with new service offerings. “Our team is excited to embark on this journey along with Tag to fuel innovation and drive agility, cost efficiency and performance at scale across all channels,” he said.

“SI Partners provided valuable advice and guidance from the initial stage of buyer identification through to closing. Alan’s, Alistair’s and Alyssiah’s support have been instrumental in navigating the complexities of the acquisition process, and getting the deal over the line!”

David Francois, Founder & Managing Director, MoniMedia.

As part of this strategy, the Tag has identified some key growth opportunities. “Customer experience has become increasingly focused around digital touchpoints, which has been further amplified by the impact of Covid-19,” said David Kassler, group CEO at Tag. “Having navigated our clients through recent digital transformations and recognising the impact of the changing retail landscape on their businesses, we are excited to bolster our ecommerce services by welcoming MoniMedia to Tag.”

The origination of this release was first published on Campaign Asia, you can read the full article here.

SI Partners provided valuable advice and guidance from the initial stage of buyer identification through to closing. Their support has been instrumental in navigating the complexities of the acquisition process, and getting the deal over the line!

David Francois, Founder & Managing Director, MoniMedia