SI Partners advise Mailman, a global sports digital consultancy and agency, on its sale to Endeavor

Published
08 July 2021
The Author
Alyssiah Tsui

SI Partners have advised on the sale of Mailman to Endeavor China.

Mailman, a global sports digital consultancy, has been acquired by Endeavor China, a subsidiary of global entertainment, sports and content company Endeavor.

Founded in 1999, Mailman acquired Seven League in 2018 with advice from SI Partners and has since grown into a global organisation. It now comprises over 200 experts across 50 global markets, with offices in London, Shanghai, Singapore & Indonesia.

Andrew Collins, CEO of Mailman Group, said his company has spent a decade telling China stories, and now will tell the world’s. “Joining Endeavor China is a dream next step. We have built a reputation of connecting fans with sports, and now that we are arms locked with 160over90 and IMG, we have an enormous platform to drive both the audiences, the brand equity and monetization for our clients.”

 

“I always felt you had my best interest at heart throughout this long process.”

Andrew Collins, CEO of Mailman Group, commenting on SI Partners role in the transaction.

 

Mailman will join Endeavor’s marketing agency, 160over90, helping to enhance its expertise in advertising, experiential, communications and sponsorships, the company said.

Mailman’s Seven League subsidiary will integrate into the media and events division of Endeavor subsidiary IMG, enhancing that unit’s offerings across rights and distribution, sponsorship sales, client consultancy and broadcast production for federations and governing bodies, according to the company.

“Mailman and Seven League are exceptionally well-respected content engines with a proven track record building fan engagement,” Mark Shapiro, president of Endeavor, said in a release.

 

The original release was published first on Campaign Asia. You can read it here.

Continue Reading

.