SI Partners advises on merger between TOMORROW + S4Capital’s Content Practice MediaMonks

12 January 2021
The Author
Nikki Wims

Advised by SI Partners, Shanghai-based creative agency TOMORROW is to merge with S4Capital plc, the tech-led, new age/new era digital advertising and marketing services company, MediaMonks, S4Capital’s Content practice. The merger expands MediaMonks’ existing capabilities and presence in China, the world’s second largest advertising market.

“It was a perfect match: combining China’s leading digital creative agency, TOMORROW, with the world-class creative production capabilities of MediaMonks to disrupt the industry with a tech-led, new age/new era, digital advertising company.”

Alyssiah Tsui, Partner, SI Partners

TOMORROW was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies. With a focus on creating integrated brand and social campaigns TOMORROW employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. TOMORROW has been named the “Greater China Independent Agency of the year – Gold” in Campaign Asia’s Agency of the year awards for both 2020 and 2019. MediaMonks has also been named “Production Agency of the year in China” by Campaign Asia in 2019.

A recent report from Credit Suisse (China Internet Sector 2021 Outlook) estimates the Chinese Online Advertising market is worth over US$107bn and despite the Covid-19 crisis in Q1, staged a strong recovery with 17.1% growth in 2020. They predict a further 18.1% growth in 2021. Groupm estimates digital spend represents over 80% of the total market, the highest proportion in any major advertising market.

“TOMORROW has quickly established itself as a creative leader specialized in representing global brands to the Chinese youth in a challenging market like China. We look forward to scaling new heights as Rogier leads the combined MediaMonks/TOMORROW team and drives forward S4Capital’s Content Practice,”

Michel De Rijk, CEO Asia Pacific, S4Capital.

“We are incredibly proud of what we have built at TOMORROW and couldn’t be more excited about this next stage as we partner with MediaMonks and S4Capital to be a disruptive creative force in China”

Rogier Bikker, CEO and Founder of TOMORROW

Post merger, S4Capital will now have around 500 people in Asia-Pacific across its Content and Data & Digital Media practices out of a total of approximately 4,000.

Read more on this deal from TOMORROW

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