From Sydney with Love: Gina Lednyak's Story of Building a Social Media Empire

Gina Lednyak is the Founder & CEO of L&A Social, Australia’s leading Social Media Agency. Under Gina’s leadership, they have carved out a reputation for their expertise in helping brands businesses and brands successfully navigate the complex media landscape. Steering brands from the likes of Woolworths and Ferrari to remarkable success through social media.  Named in B&T’s 30 under 30 Gina is passionate about female advocacy, ocean conservation, and creating impactful company culture. 

We discuss:

1. The life cycle of a business and hitting the ceiling of complexity 

2. How to develop a culture of purpose

3. Building a business that is easy to acquire