When Science and Art Combine: Daniel Gilbert's Brainwaves

Daniel Gilbert is the CEO of the data led marketing agency Brainlabs, set up in 2012 with a mission to help businesses build experimentation-led marketing operations.  Since its inception Brainlabs has been on a phenomenal journey, by 2019 it had grown to 240 people and placed 1st on Deloitte's Tech Track Fast 50. It took investment from Livingbridge and expanded its capability and international reach across the US with 8 transactions to date. It's now a global player in the media market.

We discuss:

1. Leaving Google to start Brainlabs

2. The Brainlab handbook

3. Transition to Private equity investment and the benefits it brings

4. The huge advantages of a financial buyer