SI Partners advises BMB on joint venture with Indian advertising giant Madison

31 August 2010
The Author
Nicole Revers

Beattie McGuinness Bungay (BMB) have announced a 50:50 joint venture with one of India’s largest communication groups, Madison World.  The deal signed in August will see offices open in Mumbai within weeks with a further office to follow in Delhi.

The business will absorb Madison World’s existing creative business MC2 and will be branded BMB, a unit of Madison World.

The board of the new business will include Indian media mogul Sam Balsara, his daughter Lara Balsara and BMB Partners Trevor Beattie and Andrew McGuinness.

Operationally the business will be led by Prabha Prabhu as CEO and a Chief Creative Officer from UK will be appointed imminently.

India has long held a special place in my heart.  It’s perhaps always been BMB’s destiny to spread our wings to Mumbai and beyond. We can’t wait to get started.  We have esteemed partners in Madison and nothing short of a media superstar in Sam Balsara.
There’s always been a strong cultural bond between the ad communities of India and the UK.  I think this brings us even closer.  It’s a perfect fit.

Trevor Beattie, Founding Partner, BMB

This is a critically important initiative for us at Madison World and we bid our time till we found the ideal and right partner. We had to have someone strong who would not be overshadowed by our media reputation and I believe we have found that in BMB.

Sam Balsara, Chairman and Managing Director, Madison World

About Beattie McGuinness Bungay

Beattie McGuinness Bungay  (BMB) was launched on the 5th May, 2005 by three of the UK’s most prominent advertising professionals, Trevor Beattie, Andrew McGuinness and Bill Bungay.  The agency has grown rapidly and now has 100 people based in London as well as an office in New York.  The agency’s clients include McCain, Carling, ING Direct, TUI Travel and Virgin Money.

The agency has been widely awarded including being named UK Agency of the Year in 2008.

About Madison World

Madison World is a 22 year old, diversified Communication group with 20 specialist units across 10 specialized functions including Advertising, Media, PR, Outdoor, Rural, Retail, Entertainment, BTL, Mobile, Events and Sports; employing over 800 communication professionals across 9 cities in India, Sri Lanka and Thailand.  Madison World deals with clients including Airtel, Cadbury, General Motors, Airtel, Godrej, TVS, Marico, McDonalds, Tata Tea and P&G amongst several other blue chip clients.

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