Sir Martin Sorrell is a titan of the advertising industry. He has been a driving force in the advertising world for over five decades, after working for Saatchi & Saatchi for nearly 10 years he founded and led the world's largest advertising company, WPP, for over 30 years. Sir Martin has disrupted the traditional advertising model, adapting to changes in technology, and pioneering the integration of creative content and data analytics. After leaving WPP, he founded S4 Capital, a disruptive advertising and marketing services company that combines creativity, data, and technology to help businesses drive growth in the digital age. He’s also been knighted by the Queen for services to the advertising industry.
We discuss:
1. What he learned from his foundational time at Saatchi and Saatchi
2. How and why he founded WPP
3. How he identifies the right businesses to acquire
