50 years of Disruption and Dealmaking: Sorrell's Journey in advertising - Part 2

Part two of the two-part Sir Martin Sorrell interview.   Sir Martin Sorrell is a renowned figure in the advertising and marketing world, recognized as a titan in the industry. With a career spanning over five decades, he has made an incredible impact on the advertising landscape. With his vast experience, innovative thinking, and relentless pursuit of excellence, Sir Martin Sorrell remains an influential figure shaping the future of advertising and marketing.

We discuss:

1. How and why, he set up S4 Capital

2. The impact of AI on the advertising industry

3. How he approaches dealmaking and what he enjoys most

4. The future of S4 capital